CECAFA target world Cup for it’s members

Nov 15, 2010

The Council of East and Central Africa Football Associations (CECAFA) has launched an ambitious programmed aimed at seeing the region represented at the 2014 Fifa World Cup in Brazil.

The initiative announced in Nairobi on Monday is a partnership between Cecafa and beer brewers East African Breweries Limited

It begins with EABL sponsoring this year’s Cecafa senior Challenge Cup taking place in Tanzania between November 27 and December 12.

The sponsorship is to the tune of US$450,000 and will see the tournament bring together 12 countries, including three guest sides, Ivory Coast, Malawi and Zambia.

The three, like the eight Cecafa countries taking part want to use the tournament as part of their tune up for either the African Cup of Nations qualifiers resuming early next year or the African Championship (CHAN) in Sudan in March.

Cecafa members taking part include hosts Tanzania mainland, Zanzibar, defending champions Uganda, Kenya, Rwanda, Burundi, Ethiopia, Sudan and Somalia.

 Announcing the initiative, Cecafa general secretary Nicholas Musonye said the shame of missing out on the recent Fifa World Cup in South Africa will never be repeated.

“Cecafa is the most active of the Confederation of African Football (CAF) zones and it is only fair that we grab at least one of the five World Cup slots reserved for the continent,” he said.

The money will go towards airlifting teams and officials to Dar es Salaam, accommodating them, local transport and prize money which is US$30,000 for the winners, US$20,000 for the runners up and US$10,000 for the third placed team.

The guest teams will only compete for the money.

“Football in our region is now enjoying tremendous support, our fans are hungry for top quality football and with this kind of support from Tusker, we will be able to stage a top class championship and grow football in the region,” Musonye said.

During Monday’s launch, the EABL Group managing Director, Seni Adetu showcased a new tournament trophy.

The trophy will be taken on a six nation tour of the region before landing in Dar es Salaam for the tournament.

“Our support for the 2010 Cecafa Tusker Cup signals the start of a long term strategy that EABL will engage in with the singular aim of promoting football in the region and for ensuring that an eastern Africa team qualifies for the 2014 World Cup,” he said.

Prior to the tournament, Cecafa will stage a two-day media and referees seminar.