Kenya Power charity cup unveiled

Dec 13, 2012

Clubs in the Kenyan Premier League and the second tier Division One League stand a chance to win the newest football trophy before the 2013 season kicks off.

This is after Kenya Power inconjuction with Football Kenya Federation, Kenyan Premier League and Kenya Red Cross unveiled the inaugural edition of the Kenya Power Charity Cup.

In a first initiative of kind in the country, football fans will vote by texting the name of their favourites teams through a short code service (2542) to determine the four teams that will contest the one-day football extravaganza.

The four teams with the highest votes will be paired in one-off semi final ties with winners progressing to the final where a prize money of US$10,000 (Sh850,000) will be a stake.

Kenya Power Managing Director Eng. Joseph Njoroge said the aim of the tourney will be to raise funds for its corporate social responsibility.

"Modern society expects business to always behave in a socially responsible and sustainable manner; and to give back to their communities on whom they depend for their livehoods," Njoroge said during Thursday's launch.

He said funds generated from the tournament will be channeled towards worthy courses especially towards the growth of community football.

Part of the funds will be used to light up football pitches

Through partnership with the Kenya Red Cross, Kenya Power will also use part of the funds to light up football pitches in estates across the country.

Other than Kenya Power and Kenya Red Cross, other partners in the new programme are auditing firm Deloitte & Touche, Liberty Africa Technologies, Transcend Modern Group, Frointers Sport & Entertainment and Pacific Sports Limited.

All the 16 teams from the top flight league last season and the top three teams from each of the two zones of Division One are eligible to voted for ahead of the tournament that will be held on February 2nd at the Moi International Sports Centre, Kasarani.

The second-placed team will pocket US$ 6,000 (510,000) while the third and fourth-placed teams will each get US$ 2,000 (170,000). Each sms is charged Sh20 and fans can vote as many times as they wish.

 

Nesta Kizito

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