KPL partners with Spanish La Liga

By alex wafula
May 11, 2017
  • Kenyan Premier League enters partnership with Spanish La Liga. (Photo by Alex Wafula)

For the next three years, the Kenyan Premier League is set to benefit under a partnership signed on Thursday with their Spanish La Liga counterparts in Nairobi.

Javier Tebas, the La Liga president was in town where he met and held deliberations with KPL chairmen before the agreement was made formal at a Nairobi hotel.

Among issues discussed are pointers which the local league managers can benefit from the hugely successful European League.

Under the partnership, La Liga will help their Kenyan Premier League partners with training for club officials in terms of management and commercialization with an aim of making the local league and the clubs financially stable.

Clubs have previously suffered once sponsors pull out. “In Spain, the league is on top because of better management of the clubs. Also, we have tried to commercialize all our aspects so that the clubs can reap from what is their worth,” Tebas told Sports News Arena on Thursday.

“There is a lot of potential with Kenya and as La Liga we thought it was very important to partner in this way. As at now, it is only the basic partnerships but in future, we are looking at bigger things like putting up a football academy in the country. Those are things we will discuss in the future,” added Tebas.

The initial plan is to have KPL benefit in terms of capacity building and learning from best practice.

Already, La Liga has sent a permanent representative in Kenya, Oliver Dodd. He will also be responsible for growing La Liga’s presence in Ethiopia and Uganda though he will be based in Kenya at the KPL headquarters.

“La Liga is one of the best Leagues in the world and for us learning from the best, there couldn’t be a better example to pick up from. Our players are also going to benefit a lot from this because we will have their coaches coming down to train our trainers and players as well,” Ambrose Rachier, the KPL chairman told Sports News Arena.

Broadcast partner

La Liga will also help KPL structure and commercialize its broadcast rights especially now that the league lacks a broadcast partner with South African Pay TV company SuperSport having terminated their contract in March.

Other areas that will be covered under the partnership include technological development in terms of modern professional football management including in fields of communication, match analysis tools and software, player health and safety, coaching and player development techniques.

KPL and La Liga are also set to work with social and community projects and engage in activities which will give back to the society through sponsoring of annual off-the-season football tournaments with kits, footballs, playing boots, and other equipment.

“La Liga is a very valuable partner and it is my call to clubs owners and administrators, players, coaches, medical personnel, as well as the media to take the challenge of putting into practice the lessons which will be learnt from our association with La Liga seriously,” Rachier added on.

Also, a select Kenyan side is expected to travel to Spain to play against a select La Liga side during the off season. Also present during the ceremony was Javier García de Viedma Bernaldo de Quirós, the new Spanish ambassador to Kenya.

“Football has a great influence in terms of unifying people and this is a great partnership witnessed today. I am hoping that the Kenyan League can grow because the La Liga is one of the biggest partners you can have,” de Quirós said.