Mathare excited with hefty sponsorship perk

By alex wafula
Apr 17, 2015
  • Mathare United coach Stanley Okumbi watch Ushuru's Roosevelt Blatty tussle with his player David Mwangi during their midweek clash.(Photo by Shutterspeed)

Kenyan Premier League side Mathare United have signed a deal with insurance firm Britam to sponsor the club to a tune of Sh.75million for the next three years.

This is the biggest sponsorship perk the side has engaged in and the amount is three times the sum total they were getting in their last sponsorship deal with another insurance company, Real Insurance. Mathare United chairman Bob Munro is excited that his side will finally put aside the financial woes that have always derailed them from seeking their second premier league title.

“It is a great thing not only for Mathare United Football Club but for Kenyan football as well. Having a huge corporate pump in such a huge amount of money for the team is a great sign that Kenyan football is growing. As Mathare United we are really excited with this,” Munro told Sportsnewsarena.

Britam will give the club Sh.25million a year for the next three years, a huge improvement from the Sh.8million a year sponsorship deal between the club and Real Insurance.

“More money definitely means better remuneration for the players and directly improved morale of the team.

The players will now have their minds set on playing football and not where their next meal will come from,” Munro added.

Coach Stanley Okumbi also bore the same sentiments saying; “If the money trickles down to the players then it is definitely a good thing. Yes, last season we struggled with finances, but having a sponsor come on board will improve the morale of these boys."

Mathare fall to Ushuru

Mathare United however are yet to firmly put their feet on the ground in the new season and lost 2-1 to Ushuru on Wednesday.

They are currently ninth on the log with nine points, but with the new financial backing this might change for the better. The deal is expected to be officially unveiled next week.

Britam has also entered into a two year partnership with Sports Kenya to brand the Nyayo National Stadium at a fee of Sh.80million. Already the company has gone ahead to repaint the main arena, swimming pool, handball and basketball courts.

A needed boost for the stadium that in 2012 missed a golden opportunity when  a deal Cocacola entered into a Sh.300m partnership with SSMB to brand Nyayo Stadium went flat with the Government then uncomfortable with the renaming of the complex to ‘The Cocacola Stadium’.

Already mobile phone company Safaricom has a Sh.210 million deal with Sports Kenya for the branding of the Kasarani stadium.