Kenya Airways Renews Sponsorship of 7’s Team

Oct 31, 2021

Kenya Airways, the national carrier has renewed its sponsorship of the national rugby sevens team to the tune of KSh290 million.

The renewed sponsorship will see the airline commit a substantially higher amount of money that translates to a wide raft of enhanced benefits for the National 7’s Rugby Team.

Speaking during the signing ceremony, Kenya Airways Group Human Resources Director Alban Mwendar said sport was a key pillar of the airline’s engagement with its market.

“Rugby is a popular event, which has been a major platform not just for marketing Kenya as a destination for sports tourism but also giving the sport a higher profile in this country and beyond,” he added.

According to the sponsorship deal, Kenya Airways will pay monthly salaries for 18 players and 4 technical bench members including the Team Manager, Coach, Assistant Coach and Team physiotherapist.

Each player will get a monthly allowance/salary of Sh70,000 up from Sh40,000. Other enhancements in the renewed sponsorship include a medical insurance cover for the team.

The national carier will also provide tickets for the team and officials travelling for all matches in the IRB series. Retained in the sponsorhip deal is a bonus package which was introduced by the KRU.

Each time the team advances to the quarter finals, each team member will receive a bonus of KSh99,000 (US$ 1000) while advances to semi finals will earn each team members a KSh198,000 (US$ 2000) bonus. Should the team reach the finals of the IRB series, Kenya Airways sponsorship will ensure that each team member receives KSh297,000 (US$ 3,000) in bonus while a bonus of US$ 5,000 will be paid should the team win one of the series.

Kenya Rugby Union Chairman Mwangi Muthee, while accepting the sponsorship package on behalf of the team, said, “ This team belongs to the Kenyan people and it is our responsibility as the Kenya Rugby Union to keep developing this team so that we become a world class team. Our competitors are knocking on the door and it is up to the team to make themselves worthy of the investment that Kenyans are putting in them so that they remain at the top.”

He also called on fans to turn out in large numbers this coming weekend when the Kenyan team defends its title when the Safaricom Sevens kicks off at Nairobi’s Nyayo National Stadium from November 4-6.

“ The competition will be stiff, we have strong teams coming in from all corners of the world,” he acknowledged.

The 16th edition of the Safaricom Safari Sevens kicks off on Friday at the Nyayo national stadium. The three day tournament will run until Sunday and will bring over 16 teams from across the globe. Kenya lifted last year’s title and Safari finished eighth in last year’s IRB series.



Additional reporting by Elvince Joshua